My teacher, Mr. Nestler, was able to arrange a field trip to Fotofusion in West Palm Beach to attend a discussion between photo editors Jimmy Colton of Sports Illustrated, Sarah Leen of National Geographic, Evan Kriss of Washington Post Magazine, Maura Foley of The New York Times, and Scott McKiernan from the ZUMA Agency. The discussion was moderated by Pete Cross of the Palm Beach Post.
Not a bad list of publications huh? Each editor made a short presentation about their publication and gave insight into their day to day work and also gave advice to photographers on how to approach publications and what they are looking for. After their presentation, the editors were open to answer questions presented by the audience.
Discussions like these can be invaluable. For me, one thing that I got from the discussion was how approachable editors can be. They hold important jobs at influential publications or in the case of Scott McKiernan, an agency, yet they are normal down to earth people. As Jimmy Colton of SI said "We're not Power Players, we're more like Power Rangers".
The editors stressed the important of presenting your work efficiently. An editor sees thousands and thousands of images a day. As they gave their presentations and showed work they had published, I was in awe at some of the images. There are so many amazing photos taken everyday that compete for an editors attention. The editors recommended photographers keep their edit tight and appropiate to the publication.
Tuesday, February 2, 2010
Monday, February 1, 2010
The Gab Group Announces 5 Years of Successful Buzz
Agency Celebrates Anniversary; Launches Innovative Website, http://www.thegabgroup.com/
In June 2009, the Boca Raton-based PR agency, The Gab Group, proudly announces five strong years of business. The Gab Group, known for its out-of-the box marketing, branding and special events, celebrates this milestone with the unveiling of their groundbreaking new web site, www.thegabgroup.com and launch of their GAB VIP program.
The Gab Group web site boasts several novel attributes within the site’s two main sections: Gab Agency and Gab Life. Prospective and current clients can check out the agency’s capabilities and portfolio in Gab Agency. The visually stimulating Gab Life caters to the agency’s loyal following of who’s-who jetsetters in South Florida. Here, event goers may view, comment and share photos from recent events and sign-up to join GAB VIP for easy access to agency events and exclusive promotional offers.
“The challenge we faced when designing TheGabGroup.com was determining a way to wrap all of the agency’s unique services under one umbrella without making the web site feel cluttered and difficult to navigate,” says Asia Samson, The Gab Group creative director.
“Focusing on two different demographics (prospective clients and Gab event loyalists), we were able to create two unique sites. The result is a contemporary, cutting-edge web site that still has the element of casualness. Think of walking into a luxurious suite at a contemporary hotel where you feel like you can put your feet up on the coffee table. That’s who we are.”
“We are elated to celebrate five successful years in South Florida, and look forward to web surfers visiting thegabgroup.com to see our creative muscle at work,” says Michelle Soudry, founder and PR director.
About The Gab Group
Headquartered in Boca Raton, The Gab Group is a streamlined brand communications agency servicing luxury lifestyle accounts in the fashion, beauty, restaurant, health and hospitality industries. The agency’s broad scope of services includes brand-focused PR, creative marketing and exceptional special events. Founded in 2004 by PR visionary Michelle Soudry, the firm is a recipient of the 2008 Adrian Award for national PR excellence by HSMAI. Additionally, the agency was selected as one of the 2009 “Best Places to Work” by The South Florida Business Journal. For more information, contact The Gab Group at 561-750-3500 or visit http://www.thegabgroup.com/
In June 2009, the Boca Raton-based PR agency, The Gab Group, proudly announces five strong years of business. The Gab Group, known for its out-of-the box marketing, branding and special events, celebrates this milestone with the unveiling of their groundbreaking new web site, www.thegabgroup.com and launch of their GAB VIP program.
The Gab Group web site boasts several novel attributes within the site’s two main sections: Gab Agency and Gab Life. Prospective and current clients can check out the agency’s capabilities and portfolio in Gab Agency. The visually stimulating Gab Life caters to the agency’s loyal following of who’s-who jetsetters in South Florida. Here, event goers may view, comment and share photos from recent events and sign-up to join GAB VIP for easy access to agency events and exclusive promotional offers.
“The challenge we faced when designing TheGabGroup.com was determining a way to wrap all of the agency’s unique services under one umbrella without making the web site feel cluttered and difficult to navigate,” says Asia Samson, The Gab Group creative director.
“Focusing on two different demographics (prospective clients and Gab event loyalists), we were able to create two unique sites. The result is a contemporary, cutting-edge web site that still has the element of casualness. Think of walking into a luxurious suite at a contemporary hotel where you feel like you can put your feet up on the coffee table. That’s who we are.”
“We are elated to celebrate five successful years in South Florida, and look forward to web surfers visiting thegabgroup.com to see our creative muscle at work,” says Michelle Soudry, founder and PR director.
About The Gab Group
Headquartered in Boca Raton, The Gab Group is a streamlined brand communications agency servicing luxury lifestyle accounts in the fashion, beauty, restaurant, health and hospitality industries. The agency’s broad scope of services includes brand-focused PR, creative marketing and exceptional special events. Founded in 2004 by PR visionary Michelle Soudry, the firm is a recipient of the 2008 Adrian Award for national PR excellence by HSMAI. Additionally, the agency was selected as one of the 2009 “Best Places to Work” by The South Florida Business Journal. For more information, contact The Gab Group at 561-750-3500 or visit http://www.thegabgroup.com/
Restaurateur Gary Rack reinvents modern Italian dining with the onset of Table 42 Italian Kitchen + Wine Bar at Royal Palm Place in Boca Raton
Executive Chef Matthew Danaher formerly of Devito South Beach delivers an inviting mix of rustic and contemporary Italian pasta, artisanal farm sourced cuisine, designer burgers and create-your-own salads.
Table 42 is located at 399 SE Mizner Boulevard in Royal Palm Place in Boca Raton. For more information, please visit http://www.grrestaurant.com/ or call 561-826-2625 to place a dinner reservation.
Restaurateur Gary Rack, founder of GR Restaurant Management Group, LLC, has graduated from award-winning pizza to award-winning Italian cuisine. The Boca Raton entrepreneur-turned-acclaimed restaurateur is ready to reveal his latest dining concept -Table 42 Italian Kitchen + Wine Bar opening for lunch and dinner Thanksgiving week at the former location of Coal Mine Pizza in Royal Palm Place, Boca Raton.
Designed in part by Rack and Karen Hanlon, designer for the Fort Lauderdale dining sensation YOLO, Table 42 will deliver a contemporary Italian dining concept to the area, with an inviting sense of VIP hospitality and ‘price points that will inspire dining frequency’.
A sophisticated interior space will offer a warm mix of restaurant table dining, communal bar dining alongside an elegant outdoor lounge exterior.
“Table 42 was created to offer big city dining appeal, chic ambiance and quality Italian dining at exciting affordability for stylish executives and ladies of leisure who currently have very limited offerings when it comes to quality Italian dining in Boca Raton,” explains Rack.
“We’re certainly not immune to what is going on in the economy right now, but we do have a strong competitive advantage with opening a new restaurant concept at this time. Table 42 will offer the best of both worlds- luxury at a palettable price point” explains Rack.
“Table 42 was created to offer big city dining appeal, chic ambiance and quality Italian dining at exciting affordability for stylish executives and ladies of leisure who currently have very limited offerings when it comes to quality Italian dining in Boca Raton,” explains Rack.
“We’re certainly not immune to what is going on in the economy right now, but we do have a strong competitive advantage with opening a new restaurant concept at this time. Table 42 will offer the best of both worlds- luxury at a palettable price point” explains Rack.
Lunch offerings at Table 42 will include create-your-own salad options for $15. Guests will be able to select from a variety of toppings including protein, cheese, nut, and fruit selections. Nightly dining specials will include Empty Pasta Bowl Mondays, Truffle Tuesdays offering Quartino Specials, $5 create-your-own Burger Night Wednesdays, Ladies Night Thursdays, Big Night Fridays offering seafood specials, and Wine Down Weekends offering half price bottles for adults.
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